Laura Smith
Senior Vice President, Consumer Deposits Product Manager at Citizens
- Role
- Senior Vice President, Product Manager, Customer Deepening Strategy at Citizens
- Location
- South Burlington, VT, US
- LinkedIn followers
- 500 followers
About Laura Smith
Strategic leader instrumental in launching our award-winning customer loyalty program…
Experience
Senior Vice President, Product Manager, Customer Deepening Strategy
Apr 2023 — Present · Burlington, VT, US
Education
University of Vermont
BS in Business, Marketing
1994 — 1998
Skills
- Database Marketing
- Email Marketing
- Marketing Strategy
- Direct Marketing
- Marketing
- Segmentation
- Multi-Channel Marketing
- Financial Services
- Retail Banking
- Customer Acquisition
- Integrated Marketing
- Analytics
- Market Research
- Marketing Communications
- Strategy
- Relationship Management
- Finance
- Customer Engagement
- Banking
- Portfolio Management
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