Laura Smith
Head of Revenue Marketing @Nagomi Security
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WORK HISTORY
Head of Revenue Marketing @Nagomi Security
EDUCATION
Bryant University
Bachelor of Science (B.S.), Marketing
SKILLS
ABOUT LAURA SMITH
With over 15 years of marketing experience, including 7+ years in cybersecurity and 9+ years in B2B Enterprise, I’ve had the privilege of leading innovative programs that drive real impact. My focus? Creating integrated marketing strategies that elevate ABM, field, and channel marketing to fuel pipeline growth and business success.What I Bring to the Table:ABM Excellence: I’m passionate about building data-driven, personalized ABM strategies across 1:1, 1:few, and 1:many campaigns. From driving global demand generation to improving MQA conversion rates, I know how to align sales and marketing to make growth happen.Field Marketing Savvy: I’ve led high-ROI field marketing events while optimizing spend—cutting costs by 33% without sacrificing pipeline impact. Whether it’s an intimate executive event or a large-scale field initiative, I ensure every campaign hits the mark.Channel Marketing Impact: Partnering with Channel Account Managers (CAMs) and Account Executives (AEs), I’ve successfully launched co-marketing campaigns like “Campaigns in a Box” and “Jumpstart,” driving engagement through events, webinars, and content that deliver tangible results.Career Highlights:Spearheaded demand generation across North America and globally, boosting MQL/MQA conversions and significantly increasing pipeline.Launched integrated, multi-channel campaigns—such as a Mid-Market initiative and SEC regulation-focused program—resulting in a YoY conversion rate increase from 2.2% to 4.3%.Built strong cross-functional collaboration with sales, product, and digital marketing teams to achieve alignment on pipeline generation and new logo opportunities.I’m equal parts strategic thinker and creative problem-solver. I love digging into data, optimizing campaigns, and mentoring teams to push boundaries and deliver ROI-driven marketing programs that scale. Let’s connect! If you’re looking to accelerate pipeline growth, innovate with ABM, or drive impactful field and channel marketing, I’d love to chat about how we can make it happen.
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