Laura Sinnwell
Product Manager @Principal Financial Group
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WORK HISTORY
Product Manager @Principal Financial Group
Led cross-functional teams in the development and launch of an in-plan advice solution, resulting in a 97% service adoption at launch.+ Conducted market research and analyzed customer feedback and journeys to inform product development and enhancements, resulting in a 36% increase in customer ease of use.
EDUCATION
University of Iowa
Bachelor of Arts (B.A.), Mass Communication/Media Studies
ABOUT LAURA SINNWELL
With over 10 years of experience in product management, marketing, and business analysis, I am a passionate and strategic leader who delivers customer experience and technology solutions that drive business results.As a product manager, I leverage my skills in target identification, growth initiatives, corporate strategy, and stakeholder management to create and execute roadmaps for large-scale organizational change. I have successfully launched a marketing automation program across domestic and international business lines, using Salesforce Marketing Cloud to enable digital journeys and experiences. I am also a Contentsquare Certified professional, with expertise in using data and insights to optimize CX and conversions. My mission is to empower customers, businesses and teams with innovative and impactful solutions that enhance value and satisfaction.
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