Laura Spear

About Laura Spear

Biopharma communications executive with 20+ years leading integrated communications strategies across internal and external engagement. Direct global teams, own enterprise narratives, and counsel C-suite through high-stakes milestones including reputation challenges, clinical data, regulatory moments, launch readiness, and issues management. Proven track record building high-performing teams, driving measurable business impact, and managing multi-million-dollar budgets in complex, matrixed organizations.LEADERSHIP PROFILEENTERPRISE NARRATIVE & REPUTATIONAL LEADERSHIP: Executive communications leader trusted with enterprise narrative at inflection points, from major clinical data and regulatory milestones to policy and reputational pressure. Repeatedly selected by senior leadership teams to set direction, frame tradeoffs, and protect momentum across complex, fast-moving environments.PORTFOLIO-SCALE OPERATING LEADERSHIP: Built and led communications operating models that bring discipline to portfolio storytelling, aligning global functions and geographies around clear positioning and decision-making. Championed AI and digital dexterity as a strategic capability across the team that strengthened review, clarity, and execution speed. Known for creating governance, cadence, and reusable systems that reduce noise, raise quality, and enable teams to execute consistently at scale.HIGH-STAKES, HIGH-VISIBILITY IMPACT: Established track record driving quantifiable outcomes through executive visibility, thought leadership, and milestone communications across 70+ pipeline assets and 25+ global launches, approvals, and indications, with deep oncology expertise. TEAM, BUDGET & ECOSYSTEM STEWARDSHIP: Proven builder of high-performing teams from BeOne’s high-performance product and R&D communications team with a $3M budget and doubled YoY investment, to developing Novartis Vaccines global comms team of 10, to a $2M+ annual revenue executive advisory practice. Stewards multi-million-dollar budgets, agency ecosystems, and develops high-performing teams that deliver under scrutiny.

Experience

1. Executive Director, Global Product, Pipeline and R & d Communications

   BeOne Medicines

   Oct 2024 — Present

   Leads global and US communications for commercialized products, investigational drugs, 40+ pipeline assets, and R&D across 70 countries. Serve as strategic advisor to C-suite, Executive Team, and global function leads. Enterprise Strategy & Impact• Owned integrated product, pipeline, and R&D communications strategy from discovery through launch; developed first integrated global R&D communications strategy, annual editorial roadmap, and governance framework aligned with enterprise priorities• Wove product and R&D storytelling into core corporate communications narrative, ensuring consistent, powerful messaging across audiences• Separated pipeline asset communications from R&D enterprise storytelling to deliver more impactful narratives; built dovetailing messaging for solid tumors, hematology, and R&D with cross-functional alignment• Revitalized newsflow cadence integrating data milestones, publications, congresses, partnerships, and enterprise moments; reduced fire drills and improved message consistency across functions and geographies• Modernized content operations and governance, including message repositories, approval workflows, and reusable modules; upskilled team on AI and digital dexterity with pilot of AI-assisted drafting within controlled reviewMeasurable Results• Doubled budget year-over-year to nearly $3M based on demonstrated ROI and strategic value• Achieved 70% increase in year-over-year media coverage at ASH 2024; additional 50% increase at ASH 2025• Directed 30+ global milestone communications, including data readouts, major congress programs (ASCO, EHA, ESMO, ASH), regulatory filings and approvals• Conceived and executed first-for-BeOne tactics: global sponsored content, branded SMT with 28+ interviews and 20M+ views, disease education campaigns, and pre-ASCO media briefing

Education

• Washington University in St. Louis

  Bachelor’s Degree

Skills

• Pharmaceutical Industry
• Public Relations
• Internal Communications
• Media Relations
• Communications Planning
• Leadership
• Communication Training
• Crm
• Crisis Communications
• Corporate Communications
• Global Strategy
• Marketing Communications
• Advertising
• Message Development
• Change Management
• Integrated Marketing
• Management
• Strategic Communications
• Corporate Social Responsibility
• Reputation Management
• Corporate Branding
• Strategic Planning
• Social Media
• Strategy
• New Business Development
• Program Management