Laura Sibanda

Ui Ux Designer @Prestige Gifting

Halifax, GB

Designed multiple websites and mobile apps across a portfolio of gifting and flower brands- Conducted user research through heatmaps, analytics, and customer feedback to identify pain points and improve user journeys- Developed user personas and user flows to inform design decisions and ensure alignment with user needs- Created wireframes, prototypes, and high-fidelity mockups using Figma and Adobe XD- Collaborated with the design team to revamp email marketing, ensuring visual consistency, improved user engagement, and alignment with brand identity- Tested interface flows and features to identify usability issues and applied feedback to iterate and refine designs- Worked closely with both the design and development teams to deliver functional, user-friendly interfaces- Prioritised accessibility and responsive design to ensure inclusivity across devices and demographics- Integrated AI tools to generate content for design mockups- Balanced autonomy with collaboration, contributing confidently both independently and within a team.