Laura Shaw
Southeast Regional Manager at Quady Winery
- Role
- Southeast Regional Manager at Quady Winery
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Laura Shaw
Experienced Sales Manager with a demonstrated history of working in the food & beverages…
Experience
Southeast Regional Manager
Apr 2023 — Present · Madera, CA, US
Responsible for all aspects ofKey Account Management:• Maintain relationships with key account buyers across chains, on-premise, and independents. Existing relationships preferred. • Maintain and update target lists for each state and distributor.• Working with distributor management, salespeople, and independently • Implementing effective follow up strategies Distributor Management:• Working with Director of Sales to develop strategy for each brand and each market.• Communicating strategy to distributors working closely with them to implement in each state.• Negotiating pricing strategy for region with distributors; maintaining price integrity and margin requirements. • Creating effective programs, within budget, to motivate distributor sales teams to increase accounts sold.• Identifying target accounts in each market. Support distributor’s sales efforts in trade through market field sales efforts. • Coordinating and utilizing promotional and marketing materials effectively and efficiently in territory.
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