Laura Scobie

WORK HISTORY

EDUCATION

ABOUT LAURA SCOBIE

Organizational Change Agent • Brand Amplification • High ROI/Bottom Line Impact • Customer Insights • Product Development Through 15 years of Business, Marketing and Strategic Leadership, I have built an award-winning reputation as a highly respected Senior Leader for well-known market leaders. This experience affords me quick best practice success across multiple sectors. Importantly, I have consistently built cross-functional teams to leverage resources by bringing consumer-driven strategy to the organizations that I have led. I diagnose the top pain points impacting the business, brand and customer experience and implement innovative solutions with intentional structure – resulting in successful initiatives and organizational turnarounds. As a dynamic leader and positive disruptor, I have a passion for improving profitability, solving thorny problems that hamper growth and making brands vital in the lives of consumers. Bottom Line Focus with Consistently Impressive Results Innovative Brand & Marketing Expert Strong Executive Leader with Hands-On Successes Key Skills: Quickly gains trust and respect • Easily influences customers and leadership at the highest levels • Clear focus that never gets “lost in the weeds”• Built a reputation of handling high profile, complex, fluid and global situations with ease • Succeeds where others have failed • Tears apart complex problems and arrives with elegant and nuanced solutions. CHIEF STRATEGY OFFICER / CHIEF CUSTOMER EXPERIENCE OFFICER / CHIEF INNOVATION OFFICER