Laura Rojas
Escritora y conferencista. Premio Nacional Diana Turbay - Congreso de la República de Colombia. Premio Nacional Círculo de Periodistas de Bogotá. Directora de Comunicaciones l MBA
- Role
- Director of Communications at Atlantis University
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Laura Rojas
I\'m a strategic communications and marketing professional with a strong track record of elevating brands, leading high-performing teams, and executing impactful campaigns across digital and traditional platforms. My work has taken me across industries and borders, always focused on connecting messages with meaning, and strategies with results.I’m also the published author of Amor Tóxico, a book that blends storytelling and psychology to explore the patterns of toxic relationships. Through the journey of Eva—a woman whose fairy-tale love story turns into a nightmare—I guide readers to understand the emotional traps of manipulation, gaslighting, and abuse. The book includes practical exercises to help readers evaluate their relationships, recognize red flags, and begin the process of healing and reclaiming their voice.My purpose—whether in marketing or writing—is to empower others through clear, intentional communication. I believe in the power of stories to inspire change, and in the importance of strategy to make messages matter.
Experience
Director of Communications
Mar 2019 — Present · Miami, US
Developed and implemented comprehensive communication strategies targeting multicultural and multilingual audiences, achieving a 2.5% lead conversion rate for online master’s programs- Directed campaigns leveraging advanced technologies, including AI insights and data analytics, to optimize reach and ROI- Spearheaded content creation for digital, social, and traditional media platforms, including blogs, newsletters, podcasts, and video scripts, ensuring alignment with brand tone and mission- Managed a high-performing team of marketers and content creators, fostering collaboration and exceeding performance metrics.
Education
Universitat de Barcelona
Máster en Dirección de Comunicación Corporativa
2014 — 2015
Universidad Autónoma de Bucaramanga
Comunicadora social - Periodista, Periodismo
2005 — 2011
Atlantis University
Master of Business Administration - MBA
2018 — 2020
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