Laura Rodd
Senior Content & Data Manager Beiersdorf @Ctrl Qs Gmbh
Signup · Get unlimited contacts
WORK HISTORY
Senior Content & Data Manager Beiersdorf @Ctrl Qs Gmbh
Berlin, DE
Lead quality control initiatives by designing and implementing QA processes, accessibility testing, and documentation, while developing automation scripts to improve efficiency, reduce manual tasks, and enhance content accuracy- Lead content operations by designing scalable systems, workflows, and governance models adaptable to multiple projects and markets- Lead website performance analysis through Google Analytics reporting and KPI tracking for global and local sites, providing actionable insights and recommendations to enhance engagement, visibility, and conversion performance.
EDUCATION
Uniwersytet Civitas
Master's Degree, Sociology and Digital Commerce
Universidad EAN
Bachelor’s Degree, Organizational Communication
SKILLS
ABOUT LAURA RODD
With over a decade of diverse experience in startups and large multinational corporations across multiple countries, I have developed a unique blend of skills in product design, content management and digital analytics.My Master\'s degree in Digital Commerce, specializing in Digital Accessibility, underscores my commitment to creating inclusive digital experiences.My expertise lies in several key areas- User Experience Design and Accessibility: Designing intuitive interfaces and ensuring accessibility for all users- Automation: Create and implement automation solutions that enhance content quality, accuracy, and process efficiency- Content Operations andDevelopment: Designing scalable systems and workflows that enable teams to create, manage, and deliver impactful digital content efficiently- Front-end Development: Hands-on experience building responsive and user-friendly web pages with HTML, CSS, and JavaScript- Digital Analytics: Utilizing data insights to drive strategic decisions and optimize performance- Technical Writing: Developing clear, concise, and user-friendly technical documentation- Project Management: Orchestrating successful projects from conception to execution- E-Learning Design: Creating effective and interactive online learning experiences- Marketing: Implementing innovative marketing strategies to reach and engage target audiences.My adaptability and learnability have been pivotal in navigating diverse professional landscapes, fostering continuous growth, and driving innovation.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.