Laura Rod
SVP of Marketing at Smile Brands | Passionate Healthcare Marketer | Building Trusted Brands & Leading Marketing Strategies that Put Patients First
- Role
- Senior Vice President Marketing at Smile Brands Inc.
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
About Laura Rod
Knowledgeable marketing professional with 20 years experience in driving marketing strategy and brand development for a variety of clients including Acuity Eye Group, Pacific Dental Services, Avery Dennison, Kaiser Permanente, the Alexandria VA Convention & Visitors Association, and Procter & Gamble.Vertical experience includes: Health Care, Dental, Travel & Tourism, and Consumer Packaged GoodsEmployed at industry-leading agencies including DRAFTFCB and UPSHOT.Specialties: direct marketing, customer experience, client management, brand management, legal and regulatory, project management, public relations, digital marketing, social media, writing and editing, oversee account budgets and financials
Experience
Senior Vice President Marketing
Jun 2025 — Present · Costa Mesa, CA, US
An industry-leading DSO with over 600 locations across the United States. Leading the company’s marketing and contact center efforts to support the mission to deliver Smiles for Everyone.
Education
Ohio University
BBA, Marketing/International Studies
1997 — 2001
Skills
- Strategy
- Project Management
- Strategic Planning
- Brand Management
- Marketing Strategy
- Web Analytics
- Integrated Marketing
- Program Management
- Budgets
- Leadership
- Customer Relationship Management (Crm)
- Public Speaking
- Marketing Communications
- Retail
- Direct Marketing
- Marketing
- Budgeting
- Management
- Account Management
- Interactive Marketing
- Crm
- Brand Development
- Customer Service
- Customer Insight
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