Laura Reeves
People Transformation & Operating Model Lead @Asda
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WORK HISTORY
People Transformation & Operating Model Lead @Asda
Leeds, GB
Led the people transformation strategy for integrating Euro Garages into Asda Group, ensuring seamless TUPE and system integration. • Collaborated with Accenture, Agilea, SD Worx, and ADP to optimize operational processes through outsourcing and automation. • Drove cross-functional teamwork to maintain the integrity of the existing organizational blueprint while adapting to future needs.
EDUCATION
Leeds Beckett University
CIPD Level 7 , Human Resources Management/Personnel Administration, General
Leeds Beckett University
Postgraduate Diploma in Personnel and Development, Human Resources
University of Hull
Psychology BSc, Psychology
ABOUT LAURA REEVES
Dynamic and commercially astute HR leader with 25 years experience and a proven track record of delivering strategic HR solutions across Retail, Finance, and Local Government sectors. Adept at driving enterprise-wide transformations, including technology integrations and M&A initiatives, while collaborating with external partners. Renowned for defining and implementing talent strategies that boost performance and leading high-performing national teams. Trusted advisor to executive boards, specialising in coaching and developing top-tier leaders both internal and external as a qualified executive coach. Proficient in managing complex change programs and optimising operations to achieve organisational excellence, including maximising AI and automation opportunities.
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