Laura Reed-Orr
Director of Catering Event Planning & Customer Success @Legends Global
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WORK HISTORY
Director of Catering Event Planning & Customer Success @Legends Global
San Francisco, CA, US
Direction of catering event planning, and sales team; catering and exhibitor. Direct interaction with client, and reporting to Regional GM. Strategic planning and leading sales revenue optimization for large scale events up to 41k attendees.The Moscone Center is one of the largest convention centers in North America. The complex consists of three main halls spread out across three blocks and 87 acres.A Platinum Leed building, with state-of-the-art everything.Moscone Center has been an industry leader in the area of sustainable practices, and has continued this position of leadership with the Moscone Center expansion completed in 2019. The new Moscone Center North & South complex received the US Green Building Council\'s highest level of certification, LEED Platinum, and is the first Convention Center in the Nation to achieve such a level of environmental sustainability. Clients include: NFL/NBA/Pokemon/Salesforce/Workday/RSAC/US State Department;APEC/Google/Workday/Databricks/Figma/Visa/Microsoft/Stripe/American Psychiatric Assoc./Snowflake/American Society of Clinical Oncology/AVEVA/ American Thoracic Society/Edocrine Society/Samsung/HubSpot/American Association for Justice Catering systems:Infor/CBORD-Event Master FSS/Clover Sport
EDUCATION
Fullerton College
Political Science/ Government, Fine Art
Real Estate Trainers - Los Angeles
Appraiser Certificate, Real Estate Appraisal
Université Paris-Sorbonne
Certificate Program Associate, Art History / French Language / Theatre Arts
SKILLS
ABOUT LAURA REED-ORR
As Director of Catering Event Planning and Customer Success at Legends Global,I lead strategic planning and sales revenue optimization for large-scale events hosting up to attendees at the Moscone Center. My work emphasizes leveraging stakeholder management, leadership, and marketing strategy to craft exemplary experiences in one of North America’s most sustainable and cutting-edge venues. With extensive experience in catering, food and beverage operations, and facility management across diverse industries, I prioritize collaboration, team empowerment, and operational excellence. My goal is to ensure flawless event execution while delivering outstanding customer success and fostering long-term partnerships.
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