Laura Rowland Rastogi

VP Marketing, Onboarding and Activation, Hsbc Wealth and Personal Banking @HSBC

New York, NY, US

I currently lead all activities for the onboarding and activation of first-year customers. In 2022, we launched a new, email onboarding series to both our international and domestic customers. I also built a multi-channel strategy to complement the new email onboarding series. Prior to onboarding and activation, I led the marketing for three business lines: small business banking, international and corporate partners. My role was to work closely with the head of each business line to understand their business plans, to develop the marketing strategy and tactics needed to help the businesses meet their objectives and to oversee the marketing activity executed throughout the year.During 2019, I launched an integrated media campaign to create awareness and consideration for small business banking. I managed the agency relationships and all work streams with external stakeholders. As a result of the campaign, new to bank customers increased +63% YOY. I also oversaw the development of a content microsite and paid media campaign to acquire new customers moving to the US. The campaign generated 1M impressions to the site and 100K visitors to the campaign landing page.In October 2018, we re-launched business banking with a new proposition and new branding. As part of the re-launch, I worked with our agencies to develop the creative and messaging as well as the media strategy and channels. I also developed the internal launch strategy to ensure our branch network and employees were engaged in and excited about the re-launch. During 2018, I also launched two integrated, multi-channel campaigns for our International business. The goals of these campaigns were to drive customer acquisition and awareness for HSBC\'s services among individuals who had just moved to the U.S. I worked closely with the agencies to develop the media plans and creative strategy as well as managed the execution of marketing activities across both campaigns.

Rutgers University

BS

NYU Stern School of Business

MBA