Laura Price

Senior Director, Customer & Market Intelligence @Albertsons Companies

Boise, ID, US
EMAILS
l••••••••@albertsons.com
MOBILE NUMBERS
+12•••••••98

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WORK HISTORY

Jun 2020 — Present

Senior Director, Customer & Market Intelligence @Albertsons Companies

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Lead team of internal and partner professionals to develop company-wide customer, shopper and market insights for $70B+ national U.S. food retailer. Develop, synthesize, and deliver weekly, periodic and quarterly updates to company-wide senior leadership group highlighting drivers of business performance, specifically with the intent of balancing internally-focused performance evaluation with market and shopper factors. Oversee and develop team of tenured professionals, investing time and identifying growth opportunities to keep their skills sharp and evolving. Act as the primary business owner for several multi-million dollar insights partner agreements, engaging as needed to maintain best-in-class data quality, develop metrics and reports for evolving business needs, and prioritize project work for dedicated account teams. Influence roadmaps for capability developments to meet needs tied to business strategies.

EDUCATION

1995 — 1999

University of South Florida

Bachelor of Science (B.S.), Marketing

SKILLS

RetailTrade MarketingStrategic PlanningCompetitive AnalysisDirect MarketingMarketing ManagementManagementStrategyMarket ResearchMarketingMarket PlanningForecastingProduct MarketingBrand ManagementBudgetsCustomer InsightSalesMarketing CommunicationsMarketing StrategyFast-Moving Consumer Goods (Fmcg)FmcgProduct Launch

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