Laura Powell
Senior Vice President, Brand and Advertising Manager at Truist
- Role
- Brand and Advertising Manager at Truist
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Laura Powell
Experienced and creative marketing professional with a demonstrated history of success in the financial services industry. Strategic planning and execution driving strong performance across multiple channels, including direct and email marketing, advertising, social media, content, and events. Talented designer and copywriter, skilled in industry-standard software tools and platforms. Excels in collaboration, problem-solving, and finding efficiencies in both time-to-market and expenses.
Experience
Brand and Advertising Manager
Aug 2022 — Present · Richmond, VA, US
Lead a team, including agency partners, responsible for developing and executing brand, advertising, creative and media strategies against business goals. Develop, promote, and maintain the Truist brand and image both internally and externally. Design, develop and execute advertising campaigns and marketing communications to strengthen Truist brand and image. Establish and manage effective partnerships with external and internal partners in the business and functions. Execute overall brand strategy, architecture, training, tools, and governance. Translate insights into a strategic point of view to ground a team around way forward. Infuse brand insights into the development of a superior creative strategy that is both unique and compelling.
Education
Virginia Commonwealth University
Bachelor of Fine Arts (BFA), Communication Arts & Design
1985 — 1988
The University of North Carolina at Chapel Hill
General Studies
1983 — 1985
Skills
- Public Relations
- Graphic Design
- Direct Mail
- Advertising
- Direct Marketing
- Project Management
- Corporate Branding
- Copywriting
- Email Marketing
- Marketing
- Copy Editing
- Brand Management
- Marketing Strategy
- Print Production Process
- Integrated Marketing
- Event Planning
- Loans
- Creative Direction
- Social Media Marketing
- Marketing Budget Management
- Logo Design
- Marketing Communications
- Adobe Creative Suite
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