Laura Potsic

Creative Strategist at Meta

Role
Creative Strategist Creative Director, Tech & Telco at Meta
Location
New York, NY, US
LinkedIn followers
500 followers

About Laura Potsic

Award-Winning Creative Director | Social Media + Brand Strategist | Building Campaigns That Drive Culture and Business Results I accelerate brand growth at the speed of social by blending cultural insights, authentic storytelling and innovation to build bold campaigns that spark emotion and drive results. With 20+ years of experience across agencies and platforms, I’ve created global campaigns, led successful rebrands and helped iconic brands connect with new audiences. From launching cultural movements like Small Business Saturday to pioneering social-first innovation at Meta, I bring a unique mix of strategic thinking and creative leadership. I’m especially passionate about inclusive storytelling, emerging tech (AR/VR/AI), agile production and mentoring the next wave of creative talent.

Experience

  1. Creative Strategist Creative Director, Tech & Telco

    Meta

    Oct 2019 — Present

Education

  • Fashion Institute of Technology

    Bachelor of Fine Arts (BFA)

  • London College of Communication, University of the Arts London

    Independent Study

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