Laura Pickert
Sr Manager, Business Development @McGuireWoods LLP
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WORK HISTORY
Sr Manager, Business Development @McGuireWoods LLP
EDUCATION
Sweet Briar College
B.A. in Sociology; Minors in Business and Psychology, Summa Cum Laude
Saint Gertrude High School
High School Diploma, GPA: 3.9
Wake Forest University School of Business
MS in Management
ABOUT LAURA PICKERT
For more than 12 years at McGuireWoods—a firm consistently ranked among the nation\'s elite for client service—I\'ve partnered with attorneys across litigation, corporate, and cross-practice teams to turn market opportunities into lasting client relationships. I design and execute client development strategies that include high-impact events, podcasts, seminars, and webinars; build tactical business plans alongside practice group leaders; and develop client-specific data visualization tools that sharpen competitive positioning. My work sits at the intersection of legal marketing, communications, and business strategy, and I\'m motivated by a simple goal: helping talented lawyers connect with the clients and industries that need them most.
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