Laura Pearson
Commercial Director @Kalua
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WORK HISTORY
Commercial Director @Kalua
Manchester, GB
With our own production studios and creative teams in Manchester & London, Kalua are now one of the UK’s leading audio creative houses. Working with advertisers and agencies, we’re an audio creative agency and production company, rolled into one. From our base at Media City UK, we write & produce radio commercials and audio campaigns, delivering them to any radio network or digital audio platform in the UK.We know the audio landscape inside out, know the trends that are influencing current audio creative copy, and know how to create audio that resonates with specific network audiences. We’re also one of the only specialist radio creative companies in the UK, and our commercials are heard by over 17 million people, every week.Our radio creative experience led to us being appointed as the radio partner for BAFTA award winning sitcom \"Peter Kay\'s Car Share\", handling all radio writing and production for the series.An award winning creative audio partner for brands, from brief to broadcast.We make your radio campaigns hassle free.For more detailed info, audio examples, or an initial chat, please get in touch - I\'d love to hear from you!
EDUCATION
University of Nottingham
Bachelor of Arts (B.A.)
SKILLS
ABOUT LAURA PEARSON
In short:An established commercial leader with over 20 years sales & marketing experience. Comprehensive understanding & involvement in all types of media, gained from working in commercial & creative solutions across Radio, National press, Digital, Magazines, Awards, Forums, Conferences, Bespoke solutions, Events. I bring all that experience to Kalua.What do we do? We translate your marketing messages & campaigns into effective, well produced, Radio commercials & Audio campaigns, and Podcasts.We can ensure your brand has the right ‘sound’ – that you ‘sound’ how your brand looks. This can be by creating bespoke music, reproducing a famous song, using an appropriate library track, finding & recording the right voiceover. We produce podcasts, record voiceovers for videos, make 3-D audio. If you can hear it, we can make it.How can I help? We help get your marketing messages working well for you on the Radio – we can look at creative ideas for Radio commercials, script ideas, we can take your general advertising campaign & translate that into an effective Radio campaign.We can offer extensive insight into the commercial radio sector & give independent advice on which radio stations are the right fit for you.We can work with you on a Podcast series, or help with ideas on how Podcasts could work for your brand, or as part of a wider marketing campaign.
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