Laura Papero
VP of Marketing @Quest Oracle Community
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WORK HISTORY
VP of Marketing @Quest Oracle Community
In this role, I lead marketing and business strategy for Quest, driving engagement with the global Oracle technology community for PeopleSoft, JD Edwards, Oracle Database & Oracle Cloud Applications. Under my leadership, we have successfully developed a new brand vision, overhauled the membership value proposition, re-invented our flagship event experience, created impactful promotional strategies, built a multi-channel automated marketing program, developed new products to drive customer acquisition, driven mobile adoption of new apps and platforms, expanded our community reach and launched a new line of virtual events to complement our core face-to-face conference offerings. Areas of responsibility- acquisition marketing and prospect funnel development - new member onboarding and engagement - base marketing, engagement and satisfaction (NPS)- upgrade, renewal and winback marketing - event marketing - pricing - content strategy, marketing and engagement - email marketing, digital marketing, SEO, social media and website marketing - digital customer experience - partner co-marketing
EDUCATION
Wellesley College
B.A. (magna cum laude)
SKILLS
ABOUT LAURA PAPERO
Expert marketing strategist and brand/product marketer. Impactful strategic thinker and…
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