Laura O.

About Laura O.

I\'m a HubSpot CRM Administrator and operations-focused professional with a passion for building systems that actually work. Clean data, smart automation and processes that make sales teams more effective is what gets me up in the morning, that and coffee :) Over the past 2+ years at Garlock Flexibles, I\'ve grown from supporting business development efforts into owning our HubSpot CRM infrastructure. Day to day that means managing data integrity, building workflows and automation, designing dashboards and reports, and leading internal enablement sessions to make sure our CRM is being used the right way across all business units.I genuinely love the puzzle of CRM work - figuring out why data is messy, building the workflow that fixes it and seeing a sales team actually use a tool the way it was meant to be used.When I\'m not in HubSpot, you\'ll find me reading, traveling, cooking or hunting down the next great restaurant. I believe staying curious outside of work makes you sharper inside it.Let\'s connect! Whether you want to talk CRM strategy, operations, or swap book recommendations.

Experience

1. Business Development Coordinator

   Garlock Flexibles

   Aug 2023 — Present · MA, US

   Serving as the primary HubSpot CRM owner and Revenue Operations resource for Garlock Flexibles, supporting sales, marketing, and business development functions across the organization.CRM Administration & Operations- Own and administer Garlock Flexibles\' HubSpot CRM by managing data integrity, user access, subscription oversight, and platform governance across all business units- Design, build, and maintain automated workflows to streamline internal sales and marketing processes- Develop and manage custom dashboards and reports to provide visibility into sales activity, pipeline health, lead generation, and marketing campaign performance- Lead internal HubSpot enablement sessions across business units to drive adoption, proper usage, and consistency within the CRMBusiness Development- Source and develop new business pipeline through outbound prospecting using HubSpot, LinkedIn Sales Navigator, and ZoomInfo- Strategically introduce qualified prospects to Account Directors within the Food Packaging industry- Generate and manage marketing campaigns for customers and leads across holidays, company updates, and industry events- Create and manage LinkedIn content for the Garlock Flexibles company pageHubSpot · CRM Administration · Revenue Operations · Sales Enablement · Workflow Automation · Data Integrity · Dashboard Development · Marketing Automation · Sales Navigator · ZoomInfo · Report Building · Analytics · Prospecting

Education

• University of Georgia - Franklin College of Arts and Sciences

  Dietetics/Dietitian

  2010 — 2015