Laura Naplin
Director Insights- Frozen Foods at Kellanova Company
- Role
- Director- Frozen Foods at Kellanova
- Location
- Vicksburg, MI, US
- LinkedIn followers
- 500 followers
Experience
Director- Frozen Foods
Jun 2023 — Present · US
Leading consumer strategy through activation for Frozen Foods
Education
Michigan State Universtiy
BA, Merchandising Management- Department of Human Enviroment and Design
2000 — 2005
Michigan State University
BA, General Management- Eli Broad College of Business
2000 — 2005
Skills
- Customer Insight
- Consumer Products
- Competitive Analysis
- Advertising Research
- Consumer Behaviour
- Focus Groups
- Market Research
- Quantitative Research
- Marketing Research
- Brand Equity
- Consumer Insight
- Segmentation
- Brand Architecture
- Business Insights
- Qualitative Research
- Consumer Behavior
- Ethnography
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