Laura-Michelle Franklin
Email Marketing Manager @YMCA of Pierce and Kitsap Counties
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WORK HISTORY
Email Marketing Manager @YMCA of Pierce and Kitsap Counties
Tacoma, WA, US
EDUCATION
University of Tennessee-Knoxville - College of Business Administration
Marketing & MIS
ABOUT LAURA-MICHELLE FRANKLIN
Results oriented digital marketing professional helping organizations grow using new technology, best practices and progressive problem solving to deploy solutions and deliver results to support and exceed EBITDA goals through innovative marketing campaigns. Extensive experience in management of digital marketing strategies and branding. Experience collaborating with both client-side and agency organizations leveraging new B2B/B2C technology. Extensive experience using SQL, Adobe Analytics, Omniture, Tableau, Google Analytics, etc. Deep expertise in email, SMS, push, websites, mobile apps, CRM audience creation, data management, and data troubleshooting, vendor migrations, campaign reporting, monitoring and issue resolution management. Natural curiosity into how things work. Passions include analytics, marketing strategy development and, on a more granular level, digital campaign strategy development. Personally, I am very committed to empowering and serving underprivileged children in my community. I am also an advocate for the Alzheimer\'s Foundation, Breast Cancer Foundation and YWCA- Finalist for the 2014 IAAPA Brass Ring Awards for Digital Marketing Campaign - The Dollywood Company, Digital Marketing Department. Builds include http://bit.ly/Website-DreamMoreResort-LFRANKLIN and http://bit.ly/Website-FCE-LFRANKLIN.
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