Laura Mendoza
Research | Public Opinion (US, LATAM, Europe, Asia)
- Role
- General Manager (Us, Latam, Europe and Asia) at Sigma Analysis Group
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Laura Mendoza
A strong international and cross industry experience with 25+ years in Research across…
Experience
General Manager (Us, Latam, Europe and Asia)
Jun 2008 — Present · US
Collaborate directly with internal stakeholders or external clients across multiple countries and regions to deeply understand business questions, research needs, and strategic objectives. Translate those objectives into actionable, culturally relevant research designs, selecting the most appropriate methodologies (quantitative, qualitative, or hybrid), and developing robust sampling plans adapted to diverse markets. Design high-quality, localized research instruments, tailored to specific target audiences, cultural nuances, and research goals. Oversee and manage the entire fieldwork and data collection process globally—whether conducted online, in-person, or via trusted third-party partners in different markets—ensuring consistent quality standards, methodological rigor, and strict adherence to timelines.
Skills
- Strategic Communications
- Business Strategy
- Marketing Strategy
- Multi Tasking
- Planificación Estratégica
- Información Sobre El Consumidor
- Investigación Cualitativa
- Investigación Cuantitativa
- Social Media Marketing
- Mercadotecnia En Medios Sociales
- Productos De Alta Rotación
- Online Research
- Qualitative Research
- Estudios De Mercado
- Marketing
- Valor De Marca
- Process Simulation
- Segmentación De Mercado
- Segmentation
- Multilingual
- Advertising Research
- Estrategia De Mercadotecnia
- Administración Y Dirección De Empresas
- Estrategia Empresarial
- Business Intelligence
- Marketing Research
- Email Marketing
- Planificación
- Market Analysis
- Market Research
- Análisis De Mercados
- Business Planning
- Quantitative Research
- Dirección
- Negociación
- Mercadotecnia
- Multivariate Statistics
- Investigación De Mercados
- Plan De Negocio
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.