Laura McGregor Falko
Head, Global Partner Marketing & Partner Program Office @Broadcom
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WORK HISTORY
Head, Global Partner Marketing & Partner Program Office @Broadcom
Tampa, FL, US
Envision, craft and lead execution of Broadcom’s first non-OEM worldwide partner strategy that delivers 100%+ retention rates coupled with simple, scalable and predictable growth for Broadcom. Lead global team of partner marketers and program office, while aligning sales, support, enablement and operations to drive results under a unified operating plan. Provide partners with enablement required for demand generation program success including: buyer insights, marketing fundamentals, play execution and certification programs.
EDUCATION
University of Central Florida
Bachelor of Science (B.S.), Business Administration and Management, General
Friedrich Schiller University Jena
Minor in German, Germanics
University of Central Florida
Master of Business Administration (M.B.A.), Business Administration and Management, General
ABOUT LAURA MCGREGOR FALKO
Growth Accelerator. Proven ability to rapidly scale operations, drive market leadership, recruit and develop high perform teams. Uniquely successful at leveraging consumer insights and developing campaign strategies to improve acquisition, increase retention, drive revenue and maximize profit. Exceptional at leading teams in matrix environments and managing partners to develop marketing strategies that consistently over-deliver and outpace competitors.
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