Laura McCoy
Director, Global Customer Insights @Resmed
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WORK HISTORY
Director, Global Customer Insights @Resmed
Laura is an accomplished strategic thought leader who helps drive informed decisions and strategies that enable the business to navigate change and maintain a competitive advantage in a dynamic market. Experience coaching team of insights professionals to support local and global med-tech industry leaders/decisions. Lead global insight teams supporting strategic direction and oversight of brand tracking and product innovation • Oversee customer brand health tracking programs across global customer stakeholders • Manage market exploration research to inform business strategy, go-to-market commercial strategies, and product development • Manage both domestic and international quantitative and qualitative studies, skilled moderator of focus groups, in-depth interviews, survey analytics, customer segmentation, discrete choice conjoint study, etc. • Partner with internal stakeholders to address evolving business and research needs
EDUCATION
University of the Pacific
Bachelor of Science (BS), Minor Psychology, Sports Medicine
SKILLS
ABOUT LAURA MCCOY
My goals have never been just about me, but how I can influence marketing and business…
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