Laura Mason
Senior Marketing Content Manager at Hot Topic
- Role
- Senior Marketing Content Manager at Hot Topic
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Laura Mason
Creative storyteller and versatile marketer with 15+ years of experience crafting impactful, data-driven marketing copy and content for iconic brands, respected publications and tech startups.Skills & Tools:Reporting, Editing, Research, Copywriting, Publishing, Copy Editing, Marketing Content Writing, UX Writing, Journalism, Press Releases, Creative Writing, SEM, Web Content, Public Relations, Photography, AP Style, Digital Media, Proofreading, News Writing, Web Content Writing, Microsoft Office, Mailchimp, Google Analytics, Company Newsletters, Newsletter Production, Fact Checking, Social Media, Feature Articles, Freelancer Management, Team Management, Budget Management.
Experience
Senior Marketing Content Manager
Feb 2019 — Present · Los Angeles, CA, US
Manages copy team and oversees the quality and accuracy of product copy on Hottopic.com.Approves all creative copy for digital and in-store marketing, including signage, coupons and legal language.Shapes the voice for marketing campaigns and regularly contributes to year-round marketing campaigns and strategies around key beats like Spring/Swim, Back To School, Halloween and Holiday. Creates and oversees copy for large company initiatives and technological implementations such as Klarna, Roblox, Narvar, live selling, ThredUP, Spotify ads, video ads, paid digital marketing, Hot Cash, Hot Topic Foundation, In-Store Pickup, HT Reservations, HT Creators, Hot Topic Rewards (loyalty), company handbooks and more.
Education
San Francisco State University
Bachelor's degree, Journalism
2006 — 2009
Punahou School
High School degree
1991 — 2004
Skills
- Social Networking
- Newsletter Production
- Freelancer Management
- Company Newsletters
- Copy Editing
- Web Content
- Google Analytics
- Photoshop
- Press Releases
- Digital Media
- Fact Checking
- Blogging
- Editing
- Photography
- News Writing
- Public Relations
- Proofreading
- Creative Writing
- Ap Style
- Feature Articles
- Microsoft Word
- Social Media
- Video
- Copywriting
- Microsoft Office
- Journalism
- Publishing
- Research
- Dreamweaver
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