Laura Marta
Marketing Specialist @Dedalus
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WORK HISTORY
Marketing Specialist @Dedalus
Milan, IT
Supporting the Marketing & Sales Enablement team with market and tech trend analysis in digital healthcare, competitor research, go to market analysis and content development for presentations and events.
EDUCATION
IÉSEG School of Management
Laurea Magistrale , Marketing Management
Liceo Scientifico e Linguistico "Edouard Bérard"
Diploma di istruzione secondaria superiore, Linguistico
LIUC - Università Cattaneo
Laurea Magistrale in Economia e Management - Classe LM-77, International Business Management
LIUC - Università Cattaneo
Economia Aziendale - Classe L-18, Comunicazione, marketing e new media
ABOUT LAURA MARTA
I blend marketing strategy, data analysis, and creative problem-solving to deliver impactful results. Through my two theses, I explored the evolution of marketing in the digital era with a focus on neuromarketing and analyzed how pricing strategies influence consumer behavior, demand, and profitability through regression models. Driven by creativity, passion, and motivation, I am eager to make a meaningful and positive impact!
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