Laura Maisel
Associate Director, Program Management
- Role
- Associate Director, Program Management at RAPP
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Laura Maisel
Dynamic Senior Project Manager with extensive experience in CRM campaign strategy and execution at VML MAP. Successfully led Ford\'s inaugural owner retention campaign and delivering over 250 personalized email variations for the owner onboarding customer journey. Demonstrates strong skills in cross-functional collaboration and proficiency across digital channels including email, SMS, in-app, and web. Aiming to leverage expertise in project management to drive innovative marketing strategies that enhance customer engagement.
Experience
Associate Director, Program Management
Apr 2025 — Present · Detroit, MI, US
Education
Western Michigan University
Bachelor of Arts (B.A.), Public Relations
Wayne State University
Master of Arts - MA, Organizational Communication, General
Skills
- Search Engine Optimization (SEO)
- Microsoft Outlook
- Marketing
- Press Releases
- Communication
- Microsoft Excel
- Adobe World Platform
- Microsoft Word
- Social Media
- Jira
- Microsoft Powerpoint
- Time Management
- Content Management Systems (Cms)
- Writing
- Social Networking
- Multiple Project Coordination
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