Laura Mahoney
Sr Program Manager, Communications @Blue Cross Blue Shield Association
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WORK HISTORY
Sr Program Manager, Communications @Blue Cross Blue Shield Association
Washington, DC, US
Primary contact for the day-to-day planning, development and execution of FEDVIP marketing, advertising, outreach, digital tools, promotional materials and printing strategies, along with tracking, reporting and identifying deliverable success criteria- Drives the identification and development of target market acquisition and retention strategies among the cross-functional teams- Manages vendor relationships, contract deliverables and identifies new opportunities associated with FEDVIP communication related activities- Partners with research to conduct studies on trends on messaging, satisfaction, segmentation and targeted projects- Coordinates FEDVIP outreach initiative related events in order to drive awareness within the FEDVIP market place.
EDUCATION
Clemson University
Bachelor, Marketing
SKILLS
ABOUT LAURA MAHONEY
As a seasoned professional with over 11 years of experience in marketing and communications, I specialize in leading integrated marketing initiatives and developing impactful strategies for healthcare and regulated industries. At Blue Cross Blue Shield Association, I oversee FEDVIP marketing, advertising, digital tools, and promotional materials, while fostering collaboration across cross-functional teams to support target market acquisition and retention strategies. My expertise lies in managing vendor relationships, coordinating outreach initiatives, and leveraging research to drive data-informed campaigns. I am committed to delivering impactful, clear, and customer-centric solutions that align with brand goals and meet success criteria. Known for my organizational and collaborative approach, I am motivated to create marketing programs that resonate with audiences and deliver measurable business value.
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