Laura MacBeth
Senior Commercial Editor, Independent Ignite @The Independent
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WORK HISTORY
Senior Commercial Editor, Independent Ignite @The Independent
Head of commercial commissioning at the Independent\'s award-winning commercial partnerships team Ignite. Responsible for managing the commissioning team, developing, pitching and running commercial partnerships with the Telegraph, creating digital, video and social content. Responsibilities include:• Creative lead on proactive and reactive pitches across culture, fashion, beauty, luxury, food, drink, motoring, health, wellbeing, tech, travel and charity sector, working with sales and production teams to develop, pitch and run commercial partnerships with the Telegraph.• Managing the commissioning team, including career development, KPI setting, reviews, training and workload, plus any freelance resource. • Working with production teams including project management, social media/SEO, design and video to ensure smooth delivery of campaigns to the highest standard from pitch to PCA.• Liaising with group legal team regarding contracts and compliance.• Commissioning and editing print, online, video, and social content for brands.• Liaising with agents, securing all campaign talent, negotiating fees, managing contracts, assisting with photo/video/animation shoots treatments, screen tests and scripts.• Writing industry case studies and award entries.• Liaising with Independent editorial team.
EDUCATION
George Heriot's School
CSYS an Higher, CSYS: English Higher: Art, Biology, Economics, English, History, Maths
The University of Edinburgh
BA (Hons) English Literature, English Language and Literature/Letters
Edinburgh Napier University
PG Diploma in Periodical Journalism
SKILLS
ABOUT LAURA MACBETH
Senior commercial and editorial content editor and writer. My current role is Senior Commercial Editor at Independent Ignite, working on commercial partnerships at Independent Media, responsible for creating reactive and proactive media campaign pitches and content across all sectors from lifestyle and culture to tech, travel and motoring, across digital, interactive, video and social platforms.Prior to this role I was Commercial Editor, Lifestyle at Spark, the Telegraph\'s commercial content department, heading up the commercial lifestyle vertical, managing a team of commissioning editors and working with sales, SEO, Insight and Production teams to develop, pitch and deliver partnerships and white label content for brands across print, online, video and social platforms. Before moving to commercial content I worked as a deputy editor, features editor, news editor, commissioning editor, celebrity editor and writer on titles including Cosmopolitan, Look, Fabulous, Reveal, Woman’s Own, Sugar, Top Santé and Good Housekeeping, was Cosmopolitan\'s Sex and the Single Girl columnist and wrote the monthly \'My Life In Books\' page for Elle magazine, interviewing everyone from Christian Louboutin to Vivienne Westwood, Debbie Harry, Bryan Ferry and Tracey Emin. I’ve also written for Telegraph Magazine and Telegraph.co.uk, Stylist, Grazia, Femail, The Independent, Women’s Health, Fit & Well, CosmoGirl, Bliss, the Daily Mirror’s 3am.co.uk, Cosmopolitan.co.uk and Sugarscape.com.
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