Laura Long
Senior Director, Marketing @Ct Corporation
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WORK HISTORY
Senior Director, Marketing @Ct Corporation
Minneapolis, MN, US
Responsible for 15 person marketing team including digital, content and segment marketing teams+ Designing, developing and directing integrated marketing strategy and campaigns across CT customer segments
EDUCATION
University of St. Thomas
Mini MBA Program
Mitchell Hamline School of Law
Juris Doctor
University of Minnesota-Twin Cities
Bachelor of Arts
SKILLS
ABOUT LAURA LONG
I am an experienced marketing leader with strengths in strategy, product marketing and digital demand generation. Whether researching and launching a new initiative or increasing brand engagement through storytelling; my curiosity and drive help me quickly create a strategic vision and align cross-functional teams around it to achieve business goals.I have experience working with both direct and digital channels to produce measurable results. I thrive in a business with an entrepreneurial mindset. Strengths: Marketing Strategy | Product Marketing | Brand Positioning | Marketing Communications | Channel Strategy | Customer Segmentation | Social Media | eCommerce | Customer Experience | Purpose-driven Leadership
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