Laura Liu
Marketing Strategy Lead at Accenture
- Role
- Marketing Strategy Manager Senior Paid Media Delivery Lead at Accenture
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Laura Liu
Seasoned marketing professional with nearly 10 years of experience in paid media and strategic account management, driving comprehensive, full-funnel growth initiatives for tech-forward clients. Proven expert in cross-channel optimization, leveraging data to drive strategic decision-making, and cultivatinglong-term client relationships that fuel revenue growth and retention. I have a passion for story-telling, defining innovative digital strategies rooted in experimentation, synthesizing learnings across various functions in the business, and orchestrating marketing activation at scale.
Experience
Marketing Strategy Manager Senior Paid Media Delivery Lead
Nov 2021 — Present
Trusted partner to tech-forward clients navigating complex, evolving challenges while driving rapid growth. Leads a dynamic team to deliver innovative marketing strategies in fast-paced environments.
Education
University of California, Davis
Bachelor’s Degree, Business/Managerial Economics, Communications Minor
2012 — 2016
Skills
- Sales Presentations
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Data Analysis
- Marketing
- Social Media
- Go-to-Market Strategy
- Communication
- Python
- Microsoft Word
- Team Leadership
- C
- Java
- Basic Html
- Public Speaking
- Product Strategy
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