Laura Lewis
Director of Demand Generation || MBA | Data-Driven B2B Revenue Growth | SaaS | ABM | Pipeline Acceleration | Operational Guru
- Role
- Director of Demand Programs & Abm at Lexia Learning
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Laura Lewis
Marketing Leader with strong Demand Generation and Marketing Operations background for B2B tech/SaaS businesses. Ambitious, creative, and metrics-driven with a focus on cross-functional collaboration across teams and continents. Strong record of designing and delivering integrated marketing campaigns, along with corresponding martech processes, to support sales revenue growth targets and business objectives. MBA from the Boston University Questrom School of Business.
Experience
Director of Demand Programs & Abm
May 2025 — Present
Lexia leads the science of reading revolution, helping educators create real literacy change through a robust portfolio of professional learning, curriculum, and embedded assessment solutions. I manage a team and am responsible for our demand generation efforts, including integrated campaigns, persona marketing, and ABM.
Education
Penn State University
BS, Marketing, Psychology
Questrom School of Business, Boston University
Master of Business Administration (MBA)
Skills
- Indesign
- Lead Scoring
- Data Management
- Microsoft Office
- Sales
- Eloqua
- E-Commerce
- Webex
- Joomla
- Brainshark
- Hootsuite
- Wordpress
- Advertising
- Slide Rocket
- Sales Presentations
- Social Media Marketing
- Trade Shows
- Email Marketing
- Copy Editing
- Marketing
- Marketo
- Marketing Automation
- Marketing Operations
- Demand Generation
- Account Management
- Google Analytics
- Photoshop
- Salesforce.com
- Copywriting
- Webinars
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