Laura L. A.
Ecommerce Wholesale Sales and Product Manager @Highwood USA
Signup · Get unlimited contacts
WORK HISTORY
Ecommerce Wholesale Sales and Product Manager @Highwood USA
Managed and directed the eCommerce sales team to drive performance and growth.•Spearheaded the development and execution of product strategies, ensuring alignment with company goals and market demands.•Researched, negotiated, and oversaw the implementation of the company\'s first PIM system.•Negotiated and secured a cost savings of $106K a year.•Oversaw the end-to-end product lifecycle, from ideation and development to launch and post-launch optimization.•Drove product innovation by identifying market gaps and creating new product ideas that expanded the company’s assortment.•Led a comprehensive merchandising overhaul, redesigning the strategy with high-quality visuals and compelling copy to elevate product presentation, drive sales, and strengthen brand identity.•Sourced lifestyle shoot environments to enhance product presentation for e-commerce and marketing assets.•Collaborated with cross-functional teams, including engineering, design, marketing, and sales, to drive product success.•Conducted market research and competitive analysis to identify trends and inform product roadmap decisions.•Monitored product performance using KPIs, leveraging data-driven insights to enhance user experience and improve adoption.
EDUCATION
Middle Tennessee State University (MTSU)
Bachelor of Science, Fashion Merchandising, Minor in Marketing
ABOUT LAURA L. A.
Hi! I’m Laura, a motivated, results-oriented, and accomplished Sales & Business Development leader with a proven track record leading the development and execution of key sales strategies and business growth plans.My strengths include identifying and developing new business opportunities. I strive to be always authentic, collaborative, and driven in building and nurturing productive business relationships. I\'m also resourceful, flexible, and self-driven with strong work ethic and the ability to manage multiple simultaneous priorities. Some of my core skills include: Strategic Direction, Business Development Leadership, Account Management, P&L Management, Merchandising & Buying, Strategic Partnership Management, Negotiation Strategy, Product Life Cycle Management, Vendor Management, Market Trends Analysis. Throughout my career — including my most recent role as Director of Ecommerce with Crestview Collection — my focus has been on driving operational efficiency and bottom-line profitability. I have a demonstrated history of sales with a proven track record of results, including recently developing a line over 400 products that produced over $4 million in wholesale sales. My experience also includes includes successful negotiations and the development of effective long-term business strategies. I’m continuously building my network of professional connections both in-person as well as here online – please feel free to reach out and message me directly here on LinkedIn.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.