Laura Kingston

WORK HISTORY

EDUCATION

ABOUT LAURA KINGSTON

High Life North was founded at the end of 2019 when I felt that there was a gap in the market for a North East women’s magazine. A publication that covered every area of a woman’s life – from careers to fashion, mental health to eating out. Within 2.5 years, we\'ve now built up a team of six staff – all with one shared goal. To celebrate the North East and the women who make it. We like to think we do things a little differently at High Life North. We’re not faceless, our team and our wider network of freelance writers, photographers and SEO specialists work really hard to ensure we’re delivering something we can all be proud of. Something that women will love to read, and a publication that advertisers will love to work with. Our values: Integrity – Our readers trust that everything we curate for them in our content is ‘HLN approved’. We have a certain style that we know our readers love. Our readers say that because we think about producing advertising content aimed at them, they hardly notice the difference. Sustainability – We won’t lie, we’re a digital magazine for one main reason. Because eyes are always online now. Think about it, when was the last time you picked up a print magazine? But a fantastic result of that is our sustainability credentials. Everything at High Life North aims to be as sustainable as possible, from our digital publication to our paperless office. Embracing Digital – A digital magazine isn’t just taking a print article and uploading it to a website. It’s about SEO keyword research, writing for digital audiences, user experience and content amplification. This is the future of digital, and the North East isn’t going to be left behind. Our magazine: monthly page views monthly readers 3.5 minutes average dwell time Domain Authority – 41 6,300 current and active subscribers Instagram followers – 13,890+ Facebook followers – 9,460+ LinkedIn followers – 830+ Our readers: We run a Reader Focus Group every six months to give our readers a chance to give feedback, input into upcoming projects – and of course have wine together. Here are a few quotes from our last one: “Absolutely love what you have done and injected a contemporary look at the North East region.” “Thank you for producing such a beautiful, unique, down-to-earth magazine which has become an essential part of my week.\" Advertisers say: “We can’t thank the team at HLN enough. Within hours we had increased our Instagram following by 9%- they reached our target audience perfectly. We have already seen ticket sales from the feature.”