Laura Kavanagh
SVP Head of Media at Mediaplus Group North America
- Role
- SVP Head of Media at Mediaplus Group
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Laura Kavanagh
Veteran media and marketing professional with over 20 years’ experience. Successful manager of strategy & implementation teams and owner of client/agency relations. Have worked across all media channels and on a variety of product categories with marquis clients such as USAA, P&G, Samsung, AT & T, and Subway. I have worked with brands through full funnel and multi-touchpoint media programs which have consistently achieved client’s KPIs.Specialties: Leadership, Strategic planning, media planning, advertising, marketing, integrated media, strategic partnerships, business development, integrated marketing, digital media, content development, mobile marketing, marketplace negotiations, agency operations, client management, new business pitches, P&L management, staffing and resourcing.
Experience
SVP Head of Media
Jun 2022 — Present · New York, NY, US
Education
Cornell University
Executive Presence online Certificate, Leadership
2018 — 2019
Boston College
Bachelor’s Degree, Marketing & Finance
Skills
- Digital Media
- Content Strategy
- Media Buying
- Digital Strategy
- Advertising
- Strategy
- Media Planning
- Media Strategy
- Mobile Marketing
- Integrated Marketing
- New Media
- Strategic Communications
- Online Advertising
- Digital Marketing
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