Laura Johnston
Chief Marketing Officer @Credit Human
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WORK HISTORY
Chief Marketing Officer @Credit Human
San Antonio, TX, US
Can a credit union make your healthier? Absolutely - especially considering the impact the financial stress (which 3/4ths of Americans experience) on you, your family, your work place and your environment. Credit Human is an organization dedicated to reversing the negative impacts of financial stress by supporting members, businesses and communities in reducing or eliminating financial stress by building and maintaining financial slack. The math of slack is straight-forward: spend less than you make, but living the math is difficult. For those Americans who are already in slack building and maintaining behaviors, we can help you achieve your goals faster. If you need to get into slack building behaviors, we\'re here to support you in that journey. Want to get healthier? Visit
EDUCATION
College of the Holy Cross
BA, Political Science
UCLA Anderson School of Management
MBA, Marketing & Technology
University of Chicago
MA, Middle Eastern Studies
ABOUT LAURA JOHNSTON
Results-oriented, innovative strategic marketing leader, experienced at crafting long-term strategies, well-versed in creating diverse and effective teams that develop and execute well, and dedicated to using behavioral economic principles and data-based insights in achieving desired outcomes. My proudest career accomplishment (to date) is formulating Credit Human\'s mission of creating communities free of financial stress by helping members get into, and stay in, good slack building behaviors - and then fashioning marketing that helps people get into - and stay in - slack building behaviors. Check out our short video on slack or credithuman.com to learn more. Functional specialties: Listening at scale to voice of customer, customer acquisition marketing (social marketing, ecommerce, paid & organic search, digital, email, traditional media), customer relationship management (CRM), loyalty programs, visual and written content creation, online tools, product management, portfolio planning, new product development, and corporate strategy.
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