Laura Jenkins
Director Small Business and Marketing Automation @FreeAgent
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WORK HISTORY
Director Small Business and Marketing Automation @FreeAgent
Edinburgh, GB
EDUCATION
The Manchester Metropolitan University
Joint Hons Business and Leisure
ABOUT LAURA JENKINS
A curious leader, board advisor, speaker and mentor passionate about people and leading talented teams to drive transformative change. As a Marketing Director and specialist in growth and revenue, I have successfully led board-level decisions and strategic innovations, resulting in significant revenue growth, cost savings, and operational optimisations. These efforts have achieved over £500 million in value, an average of 15% year-on-year recurring revenue growth, and a 10-40% annual increase in customers.I am a passionate customer and growth strategist, rooted in both customer experience and commercial success, delivering tests, optimisations, and strategic changes to enhance customer experience, acquisition, retention, go-to-market initiatives, and operations.In a board capacity, I am well positioned to offer strategic guidance and mentoring in key areas such as growth planning, customer engagement and investment. I am passionate about developing talent and empowering teams to reach their full potential, contributing for immediate growth but also long term resilience and innovation A natural problem solver and connector of ideas, I excel at guiding both scaling and established businesses to make sound commercial decisions that drive growth, world-class service, and strategic change. I have extensive experience across SaaS, FinTech, FMCG, and Financial Services, with a deep understanding of the small business sector.Key skills- Strategic leadership with a strong commitment to mentoring and developing talent- Deep commercial acumen with comprehensive expertise in P&L management- Data-driven decision-making grounded in analytical rigour- Clear, adaptable communicator with a natural curiosity and commitment to continuous learning- Skilled in high-impact presentations and adept at influencing senior stakeholdersCore expertise- Expertise in sales and lifecycle growth marketing: acquisition, conversion, cross-selling, and retention strategies- Product and proposition development, with a focus on go-to-market strategy- Transformation of customer experience and operational processes- Comprehensive CRM strategy, development, and customer segmentation- Advanced data analytics management, research, and insight generation- Customer Value Management (CVM) to enhance long-term engagement- Strategic incidents management for proactive issue resolution and continuity
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