Laura Hurley
Marketing and Communications Director @Boston University Institute For Global Sustainability
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WORK HISTORY
Marketing and Communications Director @Boston University Institute For Global Sustainability
Boston, MA, US
At IGS, I have led brand, communications, and engagement strategy during a period of significant growth. I directed the institute\'s rebrand and website redesign, increasing traffic by 28% and doubling social media engagement in the past year while expanding reach across 118 faculty affiliates and supporting visibility for $24.4M in research funding.Key Accomplishments• Lead content strategy and digital growth, driving 28% website traffic increase and doubling social media engagement through a website redesign, stronger research storytelling, and team leadership.• Direct strategic communications for high-impact BU research initiatives, including $5.7M clean energy transition partnership and Carbon Free Boston reports, producing content that informs decision-making and earns top-tier media coverage.• Oversee fundraising communications with executive leadership, developing prospectuses, campaigns, presentations, and donor reports that secure support from first-time and major donors.• Lead event strategy for 30+ events, managing high-profile speakers, coordinating collaborators and sponsors, and reaching global audiences through tens of thousands of YouTube views.• Direct research translation and editorial strategy, turning complex climate and sustainability research into clear, accessible communications that expand reach and engagement.• Lead communications with federal labs and industry partners, shaping messaging and amplifying announcements across media and global forums, including the BNEF Summit, UN Climate Change Conference, and National Academies.• Spearhead flagship publications, including the institute’s annual report, aligning content strategy and creative direction to showcase research and strengthen institutional visibility.• Directed communications for BU’s Campus Climate Lab, driving record student engagement and supporting $480K in funding across 54 projects involving 250+ participants.
EDUCATION
UCL
English Language and Literature, General
Colby College
B.A.
SKILLS
ABOUT LAURA HURLEY
What I do best is connect research, policy, and people. I’m a strategic communications leader specializing in interdisciplinary sustainability and climate research, building and scaling communications strategies that turn complex ideas into clear, actionable narratives.At Boston University\'s Institute for Global Sustainability, I led a brand relaunch and website redesign, increasing traffic by 28% and doubling social media engagement in the past year while expanding reach across 118 faculty affiliates and supporting $24.4M in research funding.I bring deep experience growing research institutes in their formative years—shaping positioning, building communications functions, and driving visibility, partnerships, and engagement.My work focuses on:• Strategic communications leadership across complex, mission-driven organizations• Translating research into action for policymakers, industry, media, and public audiences• High-impact events and engagement, including convening global audiences and high-profile speakers • Partnerships spanning academia, government, and industry• Data-driven communications, using analytics to optimize reach, engagement, and influence
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