Laura Hinnaoui
Manager, Customer Success @Amazon
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WORK HISTORY
Manager, Customer Success @Amazon
New York, NY, US
Directly oversee a $1.01B Enterprise Beauty portfolio, achieving +20.09% YoY revenue growth by leveraging Strategic Account Services (SAS) growth playbooks.• Lead and develop a team of 7 Senior CSMs, managing full-cycle hiring and performance coaching to drive a culture of high-level data-driven consulting.• Cultivate high-trust partnerships with C-suite stakeholders of global brands, acting as a lead strategic advisor to align brand objectives with Amazon’s 3p capabilities.• Architect 360-degree Joint Business Plans (JBPs) focused on selection expansion, supply chain efficiency, and long-term seller profitability.• Drive full-funnel marketing and merchandising initiatives in collaboration with cross-functional teams to optimize traffic, conversion, and Brand Store performance during key seasonal events.• Spearhead SAS process innovation projects and cross-functional workstreams to streamline retail operations and advocate for product enhancements that improve the global Seller Experience.• Align team-wide goal setting with organizational objectives, identifying scalable improvements that benefit a large set of enterprise customers.
EDUCATION
City University of New York-College of Staten Island
Bachelor of Science Degree, Business Marketing / Business Management
SKILLS
ABOUT LAURA HINNAOUI
Leader of a $1B+ Enterprise portfolio at Amazon with a 12-year track record of scaling global retail brands.I am a Customer Success Leader at Amazon specializing in bridging the gap between complex data and sustainable business growth. Currently, I lead a team of Senior CSMs within Strategic Account Services (SAS), overseeing a $1B+ annual revenue portfolio with +20.09% YoY growth in the Mass Beauty sector.Throughout my tenure at Amazon, I have driven growth strategies across Grocery, Health, and Personal Care, building on a foundational background in e-commerce and corporate merchandising at Walmart and Century 21. This diverse experience allows me to lead teams in transforming partner performance through accelerated selection expansion, supply chain optimization, and data-driven merchandising.
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