Laura Higgins
VP, Digital Customer Success and Strategy at Scientific Games
- Role
- Vice President, Global Customer Success and Digital Strategy at SCIENTIFIC GAMES
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Laura Higgins
Brand building, new category, digital/ecommerce, and finance expert with 20+ years’ experience in innovation, product, ecommerce and category management in both large (Procter & Gamble $70B, Albertsons $70B) and mid-sized businesses (Shutterfly, Inc.$2B, Corporate Executive Board $750M). Developed new business models and launched over 100 new products and 4 new categories in both traditional CPG and ecommerce industries. Skilled at setting vision, defining strategy, and leading both matrixed and directly reporting teams to deliver business objectives. Designed, staffed, and led first ever Albertsons Digital Labs function with a mission of identifying the next big digital differentiator in grocery. Built business case and secured seed funding to expedite launch of 2 new categories to Shutterfly. Managed established categories to double digit growth at P&G. Spent 6 years in corporate FP & A developing profit forecasts and managing M&A financial integration. Thought leader for marketing and customer strategy, including positioning, segmentation, and pricing & promotions. Consistently recognized throughout career for ability to mobilize teams through adversity and deliver what was not thought possible.
Experience
Vice President, Global Customer Success and Digital Strategy
Jun 2025 — Present
Lead Global Digital Customer Success, Strategy, Loyalty and Digital Marketing for Scientific Games Digital organization.
Education
University of Michigan - Stephen M. Ross School of Business
MBA, Emphases in Marketing and General Management
2009 — 2011
Kenyon College
BA, Political Science
1999 — 2003
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.