Laura Hammond
Commercial Director at FirstBuild
- Role
- Commercial Director at Firstbuild
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Laura Hammond
I\'m a senior marketing communications leader with a proven track record in helping run entrepreneurial organizations, developing on-brand content and launching innovative new products that people love. I enjoy contributing to long-range product development and taking command of short-term details. A strong journalism background groomed my drive for clarity, consistency and accuracy in all that I do.Other strengths include:* Launching first-to-the market products * Creating and editing on-brand, award-winning corporate communications * Strategizing content and marketing needs for a variety of audiences* Driving national PR * Contributing to long-range product development, testing and launch* Orchestrating resources among multiple internal teams * Developing event strategies and overseeing logistics* Leading on both a corporate and team level
Experience
Commercial Director
Dec 2019 — Present
At FirstBuild, a subsidiary of GE Appliances, we invent what\'s next for the home through co-creation with our community. As Commercial Director, I lead the sales, marketing and content efforts—and a team that has raised more than $1.4 million in crowdfunding campaigns in the last 12 months alone.* Directly influence product strategy from ideation through launch* Drive market research and community engagement activities* Create and manage agency and public relations relationships* Work directly and effectively with cross-functional teams* Create and manage a team that has included digital marketing, content, sales and industrial design* Embrace FirstBuild\'s entrepreneurial mission and approach
Education
West Virginia University
Master of Science, Integrated Marketing Communications
2016 — 2017
University of Missouri-Columbia
Bachelor of Journalism, Magazine editing
1997 — 2001
Washington University in St. Louis - Olin Business School
Women's Leadership Certificate
2016 — 2017
Skills
- Ap Style
- SEO
- Press Releases
- Digital Media
- Editing
- Blogging
- Lead Generation
- Writing
- New Media
- Marketing Communications
- Management
- Newsletters
- Web Content
- Strategic Communications
- Healthcare
- Digital Marketing
- Publishing
- Corporate Communications
- Public Speaking
- Publications
- Online Marketing
- Content Development
- Public Relations
- Internal Communications
- Proofreading
- Media Relations
- Advertising
- Magazines
- Copywriting
- Journalism
- Creative Writing
- Strategic Planning
- Adobe Creative Suite
- Storytelling
- Feature Articles
- Copy Editing
- Marketing
- Social Media
- Crisis Communications
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