Laura Artigas
Chief Commercial Officer || Consumer Health Products | Women’s Health | Supplements | Growth & Turnarounds | ex-J&J | ex-consultant | HBS MBA
- Role
- Chief Commercial Officer (CCO) at Because
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laura Artigas
I fix plateaued and underperforming consumer health businesses. I step into complex…
Experience
Chief Commercial Officer (CCO)
Mar 2025 — Present · New York, NY, US
Leading commercial strategy at Because, a high-growth personal care company modernizing the $4.6B+ U.S. adult incontinence category.I oversee growth across DTC (Shopify), Amazon, and Walmart Marketplace channels, as well our emerging retail business (Walmart and CVS), with responsibility for performance marketing, CRM, retention, digital experience, brand, merchandising, new product development, and customer care. We’re focused on increasing lifetime value, scaling omnichannel distribution, and delivering a better experience for older adults.Proud to be challenging outdated legacy brands with products that actually work, messaging that respects our customers, and a digital-first model built for how people shop today.
Education
Harvard Business School
MBA, General Management
2007 — 2009
Washington University in St. Louis
BA, Education, French
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