Laura Grimm
- Role
- Associate Director, Website and Digital Content at Poly Prep Country Day School
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Laura Grimm
Highly collaborative, creative and strategic project manager with 15+ years of…
Experience
Associate Director, Website and Digital Content
Aug 2017 — Present · Brooklyn, US
Lead website project manager and creative strategist for multi-campus independent school serving nursery through 12th grade students.+ Responsible for defining, developing and executing web engagement strategy spanning multiple platforms (digital, print, event) and constituency groups (current and prospective families, alumni, community, donors) to increase brand awareness, internal and external community engagement, and donations. Serve as project and vendor lead on site redesign.+Oversee key marketing initiatives, targeted web communications, brand management, and daily execution of school stories.+ Role partially pivoted in Aug 2018 to include institutional advancement, grant writing and expanded social media management responsibilities. Pivoted back to Engagement & Communications to focus on launch and governance of new school website (May 2020).Key areas of focus:• Website Strategy, Production Management, Governance• Digital Communications• Digital Asset Management content and platform management• Project Management• Creative Leadership• Digital Copywriting• Photo Editing & Curation• Media Production• Social Media • Media Technology• Vendor Relations• Management of Creative Teams
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