Laura Gonzalez

Senior Account Strategist @Meta

Dublin, IE

Building vertical expertise and deploying vertical strategies that generate impact at EMEA level in the Education, Health, Beauty and Travel verticals. • Developing and strengthening relationships with key players in the Spanish and Portuguese markets with extensive multi vertical experience: Digital Natives (Commerce, Fintech, B2B) and Traditional (Retail, CPG, Travel, Education). o Aligning clients\' business objectives and KPIs with digital marketing efforts on Meta and its Family of apps. o Serving as external product consultant, educating clients and agencies on Meta products and solutions. o Guiding media and creative strategy, planning, and implementation of campaigns to deliver against KPIs. o Outlining and overseeing measurement strategy, tracking and results delivery. o Scaling strategy and education across EMEA portfolios. o Client Acquisition. In addition to my core role: • Leading Sustainability task force globally. Contributed to the development of sustainability-for-business external hub, product testing and product developments that will lead people to make more sustainable choices. • Coaching junior members of the organization. • Represent Facebook at external webinars, events and conferences.

Universidad Complutense de Madrid

Direccion y Administracion de Empresas, Finance, Economics, Accountancy, Law,