Laura Gibson Svec

About Laura Gibson Svec

Experienced and results proven Marketing Communications, Internal Communications, Public Relations and Media Relations Manager with extensive knowledge in all internal and external communications, executive communications, marketing, in-house and client specific publications, TV/Radio advertising and all aspects of internal and public facing communications, marketing, media and advertising Six Sigma green belt certified. Specialties: External Communications, Internal Communications, Strategic Communications Planning, Executive Communications Development, Marketing, Advertising, Creative Development, Writing, Crisis Management, Public Relations, Media Relations, Client Development, Vendor Relationships

Experience

1. Marketing Communications Manager - Pasture & Land Management Division

   Corteva Agriscience

   Jan 2018 — Present · Indianapolis, IN, US

   DuPont & Dow merged and the agriculture division separated in June 2019 to become Corteva Agriscience. I continued with DuPont into the merger becoming a Corteva employee. •Develop and manage marketing communications, public relations and customer engagement for Corteva’s Range & Pasture and Vegetation Management businesses•Develop proactive and reactive marketing communications and public relations plans•Coach company executives and employees on delivering messaging, positioning, and key talking points to maintain company brand and reputation with customers, the public and the media•Manage Advertising & PR agency along with additional communications agencies and vendors•Develop, execute and evaluate marketing communications campaigns to ensure that efforts are in line with global initiatives and business strategies and goals•Develop, execute and evaluate the right mix of traditional advertising, digital, new media and public relations to tell the company message•Oversee advertising communications and public relations activities with an emphasis on return on investment•Manage all budgeting and forecasting•Manage Customer Support Events and Support including planning, execution and all budgeting, forecasting and reporting•Manage customer events and tradeshows from strategy to execution

Education

• Oklahoma State University

  Bachelor of Science in Communications, Journalism

Skills

• Newsletters
• Advertising
• Business Development
• Market Planning
• Speech Writing
• Spokesperson
• Corporate Communications
• Social Media
• Content Management
• Blogging
• Communication Training
• Strategy
• Crisis Management
• Integrated Marketing
• New Media
• Fundraising
• Marketing Strategy
• Public Relations
• Internal Communications
• Media Relations
• Event Planning
• Social Networking
• Social Media Marketing
• Strategic Communications
• Communications Planning
• Marketing
• Reputation Management
• Broadcast
• Editing
• Leadership
• Lean Six Sigma
• Management
• Trade Shows
• Microsoft Office
• Press Releases
• Television
• Publications
• Marketing Communications
• Facebook
• Direct Marketing