Laura Gibb

About Laura Gibb

Award-Winning Performance Marketer | 20+ Years in Affiliate & Partner MarketingResults-driven marketer with over two decades of experience in affiliate and partner marketing, managing $20M+ annual budgets. Proven track record of consistently driving year-over-year revenue growth and delivering strong ROI while aligning with strategic brand goals. Ability to manage large complex programs. Known for problem-solving, flexibility, teamwork, and innovative thinking.

Experience

1. Affiliate Lead, Turbotax

   Intuit

   Oct 2020 — Present · Santa Barbara, CA, US

   As the TurboTax affiliate program lead I consistently drive growth that surpasses overall business performance while maintaining a stronger-than-average ROI. Ability to operate in a fast paced, highly competitive landscape. My expertise was recognized with the CJU22 Best Cross-Channel Strategy Award.Overview- Develop and execute the affiliate program strategy, ensuring alignment with broader business objectives- Oversee the affiliate network / agency team- Cultivate partnerships with Fintechs, content affiliates, deal and EPP platforms, loyalty programs, and emerging business models- Regularly present affiliate program strategies and outcomes to senior leadership, providing insights into performance metrics and future initiatives- Collaborate with finance, analytics, and the overall advertising team to establish budgeting and forecasting processes- Drive web and app integration efforts with the data activation team and engineering- Partner with design and web operations teams to create optimized campaign landing pages- Liase with legal and compliance teams to develop policies and processes to ensure adherence to compliance requirements, maintaining program integrity in a highly regulated environment- Collaborate with analytics and data science teams to measure affiliate performance through marketing mix modeling and analytics dashboards, assessing incrementality, marginal ROI, and other key KPIs.

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor's Degree, Agricultural Business / Marketing

  1997 — 2001

• California Polytechnic State University-San Luis Obispo

  Master of Business Administration - MBA

  2001 — 2003

Skills

• E-Commerce
• Lead Generation
• Online Advertising
• Web Analytics
• Email Marketing
• Omniture
• Google Adwords
• Sem
• Affiliate Marketing
• Display Advertising
• Online Marketing
• Business Development
• Digital Marketing
• Strategic Partnerships
• Ppc