Laura Gamo

About Laura Gamo

My passion in strategic communication stems from the impact a well-developed message can have on personal perceptions, public discourse, and on society and culture. Fostering mutual understanding and bridge building – both between cultures, and across research, insight and execution – is an important contribution I bring to this industry.

Experience

1. Senior Manager, Creative Strategy

   American Express

   Jun 2023 — Present

   Founding member of the OnBrand (OB), Amex\'s in-house agency, Creative Strategy team; innate problem solver and agile collaborator. Integral in evolving and elevating outputs across 130+ projects for 5+ business units (BU) and Delta Co-brand; essential in establishing international pilots (UK & CA). Key contributions- Develop and socialize brand + comms strategies for Member Week 2025 to facilitate decision-making and inform B2B + B2C creative for ATL and BTL social, digital, app and direct mail - Define the Amex Experiences positioning, Visual Identity, US landing page’s UX and content strategy; value prop & VI are now incorporated across 10+ subsequent landing pages in 3 markets- Partner across BUs, insights & content teams to strengthen the MTA tap-to-pay creative brief & resulting concept; delivering +147% planned impressions and Amex Transit Taps- Champion emotional customer-centric storytelling, resulting in a 3-episode ‘How I Made It’ video testimonial series that positions Amex Business Blueprint as central to small business success

Education

• University of Navarra

  Exchange Program, Facultad de Comunicación

  2015 — 2015

• The University of North Carolina at Chapel Hill

  B.A., International/Global Studies

  2012 — 2016

• University of Tennessee, Knoxville

  Master’s Degree, Public Relations, Advertising, and Applied Communication

  2016 — 2018

• UNC Hussman School of Journalism and Media

  B.A., Cum Laude, Public Relations

  2012 — 2016