Laura Duffy
Digital Measurement Expert | Performance Marketing Leader | Team Builder
- Role
- Director, Global Analytics at Croud
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Laura Duffy
Digital performance marketer with over 13 years of experience, focused on providing data-backed solutions to clients across travel, finance, telecommunications, senior care, and publishing. Expertise in media planning, management, testing, and optimization across biddable environments and driving quantitative business results. Specializing in full-funnel strategy, audience segmentation, investment and activation, media forecasting, first party data capture and application, and measurement.
Experience
Director, Global Analytics
Apr 2024 — Present · New York, NY, US
Education
University of Maryland
B.S., Marketing
2005 — 2009
Skills
- Sem
- Integrated Marketing
- Pay Per Click (Ppc)
- Management
- Search Engine Marketing (Sem)
- Direct Marketing
- Social Media
- Media Planning
- Database Marketing
- Marketing
- Digital Marketing
- Digital Media
- Online Marketing
- Online Advertising
- Lead Generation
- Customer Acquisition
- Social Media Marketing
- Digital Strategy
- Direct Mail
- Email Marketing
- Marketing Strategy
- Mobile Marketing
- Advertising
- Nonprofits
- Strategy
- Interactive Marketing
- Account Management
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