Laura Donaldson

About Laura Donaldson

I am a seasoned Marketing Demand Manager with 11+ years of marketing leadership and brand…

Experience

1. Global Marketing Demand Manager, Ibm Sustainability

   IBM

   Nov 2022 — Present

   Lead a worldwide team of demand specialists in the development of integrated marketing demand campaigns to create high-converting demand programs aligned with business objectives to deliver engagement, leads, pipeline, and revenue. •Specialize in developing programs across multiple channels such as events, digital, social, paid media, outbound email, and nurture programs. •Co-create and execute with Sales, Business Partner and Field teams to drive pipeline and revenue focused outcomes for IBM Sustainability software, hardware and consulting services. •Design and manage the creation of compelling and personalized experiences based on audience insights using a relevant marketing mix and nurture tactics based on an understanding of client pain point and the solution the offering brings to these audiences. •Rally cross-discipline team including content, digital, paid, social, and email around programs to execute a fully integrated marketing effort. •Enable global execution of programs by partnering with regional marketing and sales leaders •Craft inbound strategies which attract and nurture the audience towards conversion, with a simple contact experience across all stages of the buyer journey by identifying sales\' needs in converting leads and enhancing lead flow tactics. •Own elements of Sales enablement, including response projections. •Own the relationship from a Sales-Qualified Lead to Win conversion viewpoint, to ensure that opportunities are converting into revenue for real business growth. •Develop a platform of excellence utilizing best practices, the latest technology/tactics while driving adoption/results across all geographies and empowering demand strategists to create amazing experiences driving results. •Coach and mentor junior demand leaders, defining and supporting career development.

Education

• Ball State University

  Bachelor of Science (BS), Telecommunications

Skills

• News Writing
• Messaging
• Editing
• Strategic Media Relations
• Thought Leadership
• Crisis Communications
• Video Production
• Writing News Releases
• Video Editing
• Social Media
• Videography
• Public Relations
• Social Media Communications
• Strategic Communications
• Facebook
• Video News Releases
• Sponsorship Generation
• Integrated Marketing
• Script-Writing
• Marketing Strategy
• Broadcast Journalism
• Voice Over
• On-Air Hosting
• Storytelling
• Video
• Content Strategy
• Sales Enablement